![]() The company eventually expanded “into a solution-oriented lifestyle brand, dedicated to the mission of inspiring and empowering women to create the lives they want to lead.” She launched her jewelry line because the “concept of a self-purchasing female was lost among the traditional jewelers,” her website explains without apparent irony. President Trump’s daughter built her brand around women’s “empowerment,” by which I mean monetizing the anxieties and insecurities of stressed-out moms.įrom the beginning, her stated goal was to help professional women dig deep down inside their souls and tap their inner purchasing power. ![]() Ivanka Trump is for working women the way her father is for the working class: In both cases, the Trumps really just want their money. Views expressed are the opinions of the author.
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